Whether you’re looking to start a new business or grow your client base, it’s more important than ever to have an online presence, build your own personal brand and communicate with your audience. Advertising went from being a one-way communication model to an interactive phenomenon.
The internet has changed the way companies interact with their customers and, in this fast paced environment, it pays to be on top of the latest trends. Sites give potential customers instant access to companies and enable them to communicate directly through e-mail, blog comments and more. Then, everything started going viral, which is just a 21st century way of describing word-of-mouth advertising, only now it’s click-of-mouse advertising.
Trends would spike and then fall by the wayside. In many ways, the internet becomes a level playing field for the ‘Davids and Goliaths’ in the world of business. With a nimble marketing plan, including clever search engine optimisation strategies, and a strong, responsive social media presence, small businesses can rank higher than giant corporations in search engines such as Google, which translates into greater online “visibility”, and, potentially, more sales.
Instant feedback. With all the search and analysis tools available on the Web, it’s easier than ever to track what kind of effect your website or blog is having. With programs like Google Analytics, you can install a tiny piece of HTML code into your web pages and get back all kinds of useful data about how many visitors you’re getting on your site, how long they stay and what links they click on. Google Alerts lets you see what people are saying about you or your company. Simply set up an alert for your name, and the program will e-mail you, based on your preferences, whenever your name or business’s name comes up on the web.
With the phenomenal growth of social networking sites such as Facebook and Twitter, there have never been more opportunities to build a solid online reputation than now. The Internet has expanded dramatically from its humble beginnings, making the world a smaller place and making it possible to reach a worldwide audience. If you haven’t yet unlocked the full potential of having an online presence, why not get in touch with me?