What are the benefits of having a well managed and thought out social media campaign to help your company grow? Sharing content with thousands of followers at the same time is the obvious benefit - but there are more reasons why social media is playing such a key part in a modern business strategy. Small businesses all over the world are discovering the ways social media can contribute to success and growth in all areas of their companies. But how?
Share content easier and faster
In the past, advertising agencies faced the challenge of getting news and facts about their clients’ products or services to potential customers as quickly as possible. This invariably meant heavyweight media campaigns and PR – effective but potentially costly. Today, with the help of social media, this has never been easier. All you need to do is simply share it on your brand’s social network accounts. But keep in mind that getting customers to share your content with their followers means you need to make sure your social media content aligns to your brand and interests your audience.
Learn about your audience
It’s important for any business to know their audience. Social media makes this possible, and easier to accomplish than ever. With the latest webtools, you can learn the dominant languages spoken among your social media audience, as well as their age and gender. This knowledge can help when devising campaigns and product offers for your target audience - which, in turn, will see your campaign achieve better results.
Target audiences more effectively
Geo-targeting, as the words suggest, is an effective way to send your message out to a specific audience or demographic, based on their location. Social networks like Facebook and Twitter have tools to communicate the right kind of content to your audience. For example, you can target by ‘Location’, ‘Language’, ‘Age’, ‘Gender’, ‘Relationship status’, ‘Interested in’, and ‘Education’ on Facebook; and ‘Country(s)’ on Twitter. If you want to send out a post to people who speak Spanish, geo-targeting is an easy and effective way to do it.
Find new customers and expand your audience
Social networks like Twitter also allow small businesses to locate their current customers or seek out potential customers. For example, if you open a new coffee shop, you can create a geo-search to locate anyone tweeting about needing a morning cup of coffee within your area. After locating those caffeine-seeking coffee-tweeters, you can then start reaching out to them, offering special deals to entice them to try your new coffee shop.
Receive instant feedback from your customers’ perspective
Social media for business gives you instant access to positive or negative feedback, which provides valuable insights on customer perspective. For example, if you launch a new product and share it on social media, you’ll almost instantly learn what your customers think of it. Another way to gain customer perspective with social media is by learning how they use your product; brands often base new products or services on their customers’ original ideas. That’s almost like free R&D, market research and product testing!